

The simplest illustration of a wonderful hero
Simon Bolivar, the George Washington of South America

Hardhammer ranks with Cornwell's Sharpe

One of the best biographies of El Libertador, Simon Bolivar.

Delightful...easy to read, should be required readingBolivar, often affectionately called the Liberator, freed Colombia, Venezuela, Ecuador, Peru and Bolivia from Spanish oppression. San Martin freed Argentina and Chile. To this end, Bolivar had a boyish hero worship of Washington and regularly drew inspiration from the North American revolution. An added bonus of this book is that the author does an excellent job describing Bolivar's critical relationships with other dynamic Generals, particularly Antonio Jose de Sucre, Francisco de Paula Santander and Jose Antonio Paez. The narrative also documents the enormous importance of British and Irish volunteers who joined Bolivar and the struggle against Spanish rule.
The narrative starts with Bolivar's privileged childhood, his intellectual growth and finally his decision to lead his people to liberty. Bolivar is a great man, who frees the black man from slavery 46 years before Abraham Lincoln's 1862 Emancipation Proclamation. He also refused to be King and chose instead to be his nation's first President...like he beloved George Washington.
Baker downplays his many romances and the tuberculosis that eventually killed him. Nevertheless, the text is meticulously researched, well-written and objective. Although this book was published in 1941, it is still very relevant today and would be an excellent choice for a High School history book report or detailed term paper. The text is also complete with many beautiful black and white illustrations. Highly recommended.
Bert Ruiz


Objective study of orishas in Santeria

one of the best books i've read

What's this about Cults?!Although the book seems to be geared towards small to mid-sized business owners, I suspect that even huge brands like Sears and IBM are going to want to build loyal followings around specific product offerings by applying the concepts and ideas spelled out in this book.
I was at my college bookstore and at first, the title left me a bit perplexed: The Power of CULT Branding. It sounded negative to me, so it piqued my interest. I bought it after skimming through the pages. This relatively small book is deep; it made me think really hard.
This book is groundbreaking in that it dares to go where other marketing books haven't: by drawing a parallel between loyalty exhibited by cult members to their cult and fans of successful brands to their brand. That took some daring on the part of the authors. When you read it, you'll see the brilliance behind the idea.
After reading it, I discovered that it's not at all negative. On the contrary. All of the brands featured in the book facilitate people getting together so they can go and be with their "own kind." At these events, customers of these brands can form extended families that share in the same value system as they do.
It's a practical guide to how a company can help and reward their loyal customers by supporting them, by helping the customer to achieve fullfilment in their lives. Take Harley, for example, they host bike week events and support bike clubs; Vans Shoes, they build skate parks; Jimmy Buffet, he does music that strikes a chord with people of many different backgrounds and they form groups who support and help each other.
Power of Cult Branding is required reading if you've ever read any of the Guerilla Marketing books. Why? Simple. Because this one takes it a step deeper: it doesn't just talk about marketing techniques and ideas, it talks about taking it to the next level and speaking to the deepest needs of the customers so they'll rally around your brand.
The book also offers some real fascinating insights into how the brands profiled in the book achieved their stardom. I gained a new appreciation and respect for the founders and teams that built these brands. It requires some serious effort to grow a business, but the advice contained in this book will make it that much easier for a business to achieve its goals of winning and keeping customers.
Being a Marketing major, I'm recommending this book to my professors and peers.
The New Era in Branding....As a small business owner I got plenty of new ideas to bring to reallity the dream of an entrepeneur: create a cult out of a brand.
Congratulations to Ragas and Bueno, for giving us a wonderful book.
Modern Marketing on Your Hands.My best wishes to Ragas and Bueno.


A sequel to a prequel.There are dangers to writing prequels that were unplanned at the time the original story was written; this book mostly avoids them. It is necessary to make it plausible that the character/s have had these experiences prior to the later stories, and that their characters have developed from these experiences into the character/s they are at the beginning of the original. It is easy to see how the Jim DiGriz from this book became the Jim DiGriz at the beginning of the original. It is also necessary, and much more difficult, to make a story that is interesting, but yet have it remain plausible that the events in it are not referred back to in the chronologically later, but earlier written, stories. Surprisingly, that too is managed well in this book.
What that leaves us with is a book which succeeds well at what it sets out to do: to be a fun romp, action-packed, plot-driven, not to be taken any more seriously than it takes itself, which is not very, but enjoyable brain-candy. The dialogue is a bit stilted, the characters are somewhat two-dimensional, the "philosophy" propounded by the members of the alien culture is downright silly, and Harrison never lets a little thing like consistent characterization get in the way of keeping the plot lively; DiGriz is supposed to be brilliant, but he makes enough stupid mistakes to keep himself in one exciting crisis after another. This isn't anything like great art, but it IS fun, and sometimes that's all you want. For those times, this is a perfectly enjoyable light read.
It was an exciting, thrilling adventure, I loved it
Excellent Science Fiction Satire / Adventure Story

The end days
Larger Than Life"The General in His Labyrinth" tells the story of the melancholy and sad final journey of General Simon Bolivar, fondly known as "The Liberator" in many South American countries. Bolivar is the man who drove the Spanish from the northern part of South America during 1811-1824, even though the local aristocracy chose to fight against him. In the end, he became a sad and defeated man, old before his time and burdened with the knowledge that his dream of a unified South America would not be realized during his lifetime.
Although Bolivar is revered in much of South America (and the world in general), his final days were quite unhappy. In this book, Garcia Marquez takes us along with Bolivar on his final cruise along the Magdalena River from Colombia to the sea. Bolivar was sad, disillusioned, in shock from the after effects of an assassination attempt and suffering from an unspecified illness; in short, this mythic man had become old at the very young age of forty-six.
After Bolivar had been denied the presidency of Colombia he decided to spend his final days in Europe, far away from political strife of any kind. But Bolivar wouldn't have been Bolivar had he not given his life to the people. His dreams of living in peace in Europe were dashed when the government that replaced him failed.
It didn't take years of history to make Bolivar larger than life. He was larger then life to those who knew him intimately as well as to those who knew him only by reputation. And no wonder...he possessed a terrible temper, a extraordinarily passionate nature and his political and leadership abilities were virtually unsurpassed. Everyone paled next to Bolivar, in life just as (almost) everyone pales next to him in this book. (His enemy, Santander, and his commander, Sucre, are two notable exceptions. His lover, Manuela Saenz is also a well drawn character, but Bolivar's valet, Jose Palacios lets us know that, other than saving Bolivar from assassination, she was really nothing special, just one more lover among very many.)
I read, in a interview with Garcia Marquez, that the voyage along the Magdalena was chosen to be fictionalized since this was a little-known episode in a very publicly-lived life. Personally, I think it was a wonderful choice. The voyage was one that was no doubt filled with melancholy and nostalgia and no one writes of melancholy and nostalgia, especially South American melancholy and nostalgia, as well as does Garcia Marquez. This is a book in which real memories become confused with the hallucinations of delirium, a confusion that is only enhanced by the descriptions of the steamy jungle interior. The floods, the oppressive heat, the epidemics that Bolivar and his weary band of supporters encounter only serve to enhance "The Liberator's" own physical decline.
I also think that showing us Bolivar, not at the height of his glory, but at what was no doubt one of the lowest points of his life, was also a wonderful choice. Bolivar was, apparently, a man of contradictions. He was flamboyant and mythic, yet ultimately tragic; he could be elegant in public matters yet coarse in private; he was obviously a genius at strategy, yet his last days were filled with the incoherence of illness. And, all along the way, through this maze of contradictions, Garcia Marquez never loses sight of the one driving force in Simon Bolivar's life: his desire for a unified South America.
I also love the way Garcia Marquez twists and folds the narrative of this book until the reader isn't quite sure what's real and what's fevered hallucination; what really happened and what didn't. Of course, Garcia Marquez is a master at just this sort of narrative and he really outdoes himself in this book.
In the end, Bolivar, himself, decides that South America is ungovernable; it is, he declared, a land that will inevitably fall into the hands of tyrants, both large and small. Sadly, Bolivar's prophecy seems to be, at least in part, true. And, even more sadly still, although the world has come to love and rever "The Liberator," "The Liberator," himself, died a sad and defeated man.
Interesting window on Bolivar's lifeI once read one of Garcia Marquez's earlier short stories, "A Very Old Man with Enormous Wings," and that story and this novel seem to share a theme. They are both about an important or extraordinary figure (in the story, the title character; in this novel, Bolivar) who falls from a state of grace, comes into contact with common people, and must suffer their treatment, be it awe or indifference. I knew almost nothing about Bolivar and the history of South America, but the fact that this fascinating novel made me want to learn more about the subject is a testament to Garcia Marquez's great skill as a writer.


Creative
Smart, lively, character-driven sci-fi
Slippery